A study released Wednesday reports that the average smartphone user checks Facebook 14 times per day on their smartphone.
The study, performed by market research firm IDC and reported by Mashable.com, tapped 7,446 iPhone and Android users between 18-44, which represents half of the smartphone population. Other interesting findings:
- 79% of smartphone users reach for their devices within 15 minutes of waking up
- 62% of users grab their phone immediately after waking up
- The average user visits the Facebook app 13.8 times per day, for an average time of 2:22 each visit
- 50% of smartphone users admit to checking Facebook during a movie
A separate IDC report from this week announced that tablets will outship desktop PCs for the first time this year. Another IDC press release from earlier this month announced that smartphones are expected to outship feature phones for the first time this year.
Each month, our Crown Online website analytics show an increase in traffic from mobile phones. There’s a good chance you are reading this article on a mobile phone right now.
62% of users grab their phone immediately after waking up
Mobile devices make it possible and convenient to be constantly connected to the internet as we go throughout our day. And there are technological advances around the corner – if you haven’t seen the Google Glass video, you need to – that could even replace hand held mobile devices.
These advances bring certain obvious advantages. But part of me longs for the days when our family had one desktop computer; each child had limited screen time and was encouraged to play outdoors. That same part of me wonders what societal impact will come from replacing so much of our real human interaction with the faster, virtual kind. Are smartphones improving our lives, or are they just distracting us from living our lives?
What do you think? Join the conversation and make your comments below.
- Do you use your smartphone for Facebook more or less than the average user?
- Does your family have limits on screen time?
- Do you have personal rules for “smartphone etiquette” when you are with others?